“Since the launch of the web we have had several unsolicited contacts from substantial and qualified prospects every week. It has turned out to be a great marketing tool.”

Situation:
MTPV Corporation has developed semiconductor chips that generate electricity from heat that promises to be more efficient than any thing on the market today. The company was seeking to engage with large scale investors to fund further development of the technology, Beta customers, and large industrial corporations to enter into strategic relationships.

Challenge:
Create a brand identity and present MTPV’s story in a manner that is easily comprehended and embraced by their target audience. Brand identity, imagery, and language all needed to work in concert to foster a deeper understanding of the company’s offering.

Solution:
MTPVs existing materials had grid and dots pattern that represented the company’s chip-based technology. We used the pattern and established a square grid that served as the basis for the MTPV brand mark. An environmental image was pixilated in alignment with the grid. The resulting brand identity conveyed MTPV’s environmental concern along with a sense of technical innovation.

Results:
“Our investors noticed the new site and were very pleased. Jim’s guidance provided to framework, a great image and a great balance between allowing the technical nature of the product to exist while speaking to a general business audience. We are able to tell a very complicated story clearly and concisely on the web. Since the launch of the web we have had several unsolicited contacts from substantial and qualified prospects every week. It has turned out to be a great marketing tool.”
~ David Mather
President and Chief Operating Officer, MTPV