MTPV Corporation has developed semiconductor chips that generate electricity from heat. MTPVs existing materials had grid and dots pattern that represented the company’s chip-based technology. We used the pattern and established a square grid that served as the basis for the MTPV brand mark. An environmental image was pixilated in alignment with the grid. The resulting brand identity conveyed MTPV’s environmental concern along with a sense of technical innovation. MTPV’s story is presented in a manner that is easily comprehended and embraced by their target audiences of large-scale investors, beta customers, and industrial corporations.
