Wire & Cable To Go is a new e-commerce business offering a wide selection of electrical and data wire and cable at the lowest prices possible. The start-up required a brand identity that would establish immediate credibility with suspicious new customers, convey the company’s product focus, and convey it’s core promise of best-price and speedy delivery. Since the site’s launch in late 2011, the company has consistently enjoyed very robust sales growth – vastly exceeding the company’s expectations.
